[Business Green] Fashion forward: Stella McCartney opens doors to London's 'purest' shop
Luxury designer's new global flagship store features cutting-edge air filtering technology so shoppers can browse in the cleanest possible air
London's fashionistas will soon be able to hit the shops without fear of the capital's poor air quality with the launch of designer Stella McCartney's new global flagship store and its claims to boast some of the 'purest' air in London.
The new store, which opened today on Bond Street, is fitted with state-of-the-art air filtration technology to tackle traffic fumes from the busy road and any residual airborne pollutants. Airlabs', which fitted the filters, claims the flagship outlet will have the cleanest air of any London store. The project marks the first time this technology has been installed in a building.